As already mentioned not only products but also employees or people can represent a brand. With the help of personal branding you put yourself in the foreground and position yourself - especially on social media - as a credible and trustworthy expert in BB. But such a reputation or fame does not only have advantages. Therefore here is a short list of the advantages and disadvantages of personal branding using LinkedIn as an example: Advantages Disadvantages You will be perceived as an expert Your content has to be excellent Your pitches product placements will be taken seriously and not seen as spam Your pitches must have the same standards as your posts - highly individual and professional.
Your visibility and range will be increased The pressure to deliver and evoke negative reactions can negatively impact you You can network more easily You can also attract negative Latest Mailing Database attention more quickly through mistakes If you don't mind the negative aspects of personal branding then go for it! The topic of social selling is also currently a trend in BB sales - precisely because many sales people are very successful with it. When you push social selling not only can you benefit from good branding of your company or products but you can also consider personal branding to drive more deals.
Good branding in BB and personal branding in BB give your sales the expert boost because you place yourself - for example on LinkedIn - as a professional in your field and potential buyers perceive your competence even before a sales pitch. Profile visitors or readers of your posts see immediately how your community perceives you - this creates additional trust in you and your BB brand. In addition personal branding and BB branding gives you more visibility and can also secure you invitations to events lectures or a place as a speaker.