If you now have an idea for a campaign, first send it to a small part, look at the results and then decide further. Or if you want to test the headline on your homepage, just do a simple split test or A/B test… and see the results. Whatever claim you have... test, test, test. 14. Individuality There is refreshing uniqueness that we humans embrace and remember greatly. Sometimes this is, for example, robustness and honesty in an area where robustness and honesty count. In other areas you stand out from the crowd, for example, if you position yourself as an authority (and the topic of authority should be very interesting for you). As I mentioned earlier, another option is to show more personality that will earn your customers' trust.
For example, your ad could have your name on it. In our case, that would be a blog article, a sales text or a message in social networks. And in general, not only in advertising, but your entire company can benefit from your own personality. That's what one of the best entrepreneurs in the world and Israel phone number list my personal hero, Richard Branson, preaches . 15. Negative Publicity Negative advertising is an important point (which is used too often, especially in the German scene). Hopkins says attacking your competitors is never good publicity . Don't point fingers at other people's faults.
That's just selfish. It's unfair and unsportsmanlike. And we're both "real athletes So only show the bright, happy, attractive side in your advertising and not the dark side (of power). show the face AFTER. Your customer is already fed up with the wrinkles. So “paint” a positive picture of how others wish to be, not what they might already be. We are human beings. We are attracted to sunshine, beauty, happiness, health, success. That's just the way it is. Also, don't use something like "You don't want to be an idiot, so hit the buy button now" for a call-to-action. Rather use "Click here to start the course.