Even if the uses are still in their infancy, this new research habit should progress. Similarly, sales of voice-activated smart speakers and other voice assistants are not yet very strong in France. While waiting for this market to take off, we must prepare for this future phenomenon. Digital strategies must therefore be oriented in this direction. In the field of SEO, for example, we recommend optimizing your site for voice search with the implementation of HTML tags, such as the speakable tag., or with natural language content. In the field of paid referencing.
Google has also begun to anticipate the phenomenon by testing advertisements displayed in voice search results. Your SEA agency tells you more. Voice search fax list and advertising: a not-so-distant future Voice search: a new channel for digital advertising The Google Assistant is the artificial intelligence developed by the web giant. This is deployed on its Google Home connected speakers as well as on devices equipped with Android +6 and iOS +10. This AI is able to automatically recognize speech and synthesize it to conduct conversations with users.
They then use Google Assistant for various purposes. It is possible to manage tasks (alarm clock, reminder, etc.), control your connected home (regulate the thermostat, adjust the lighting, etc.) or even search for information. Most users do simple searches, check the weather or even look for music. Although voice search is still in its infancy, it has a promising future. Not so long ago, in view of the future craze of voice search, we already sensed the arrival of voice advertising in the near future.