However why shoot yourself in the deliverability foot if you don’t have to? Obviously sending to dead email addresses will cause hard bounces that can negatively impact your sending reputation. Comb through your lists and segment out all the verizon addresses. Try addressing these recipients directly. Mention the recent changes going on with Verizon and AOL. Show folks what they need to do to stay in touch. You’ll also need to be careful with all the verizon addresses because, moving forward, all “verizon” email addresses will be sub-accounts. They’re either AOL or whatever the subscriber choose. When sending in high-volume you should already be segmenting your data by mailbox provider, so this is just one more little “i” to dot and “t” to cross.
Take over of Yahoo email And AOL will effect deliverability. Yahoo has become notoriously difficult to deliver to while AOL Mail has long been a favorite of high-volume mailers in terms of in-boxing and engagement. Also encouraging is that Verizon email has given AOL Mail users unlimited storage and expanded the size phone number list of allowable attachments to up to 25 megabytes (think of how happy AOL’s two million dial-up customers must be!). If Verizon leans on AOL as it’s email infrastructure guide, things could go very nicely for those sending serious volume. After all, we only know Verizon’s short term plans. Will AOL and Yahoo get squished into one property.
Verizon Yahoo email? Verizon AOL email marketing has become part of nearly every company’s advertising strategy. Consumer inboxes are flooded with newsletters and offers every day, many of which go unopened. Some messages land in the spam folder without ever being seen. When emails are viewed, there’s no guarantee that the content will display correctly across multiple browsers and mobile devices. Madrivo logo Knowing that all the time and effort that goes into creating an email newsletter could be for nothing makes this form of marketing seem like a waste of resources.