American entrepreneur Tim Ferriss sold out wild sardines and Mizzen+Main’s shirts after one podcast shout-out. Kpop singer Hwasa sold out dishes at a local restaurant in Korea after she was filmed eating there.
Work with influencers to tap into their audience. Their followers trust them and are happy to buy whatever the influencer recommends.
This happens at Ahrefs too. Even without an influencer marketing campaign, an endorsement from an industry expert has led to a significant boost in sign-ups:
Ahrefs' inbox with filters applied. Shows over 400 messages related to Backlinko
There are plenty of ways you can work with influencers. For example, if you’re a restaurant owner, invite them for a tasting session. Or you can give them your product for free.
Dividing the workload like this whatsapp number list allows both the vendor and the affiliate to focus on their strengths. However, unpaid engagements mean the influencer may not be inclined to promote you. If you have the budget, you can work with them on a paid basis. You don’t have to work with celebrities. You can always work with nano or micro influencers to reach more people at lower costs.
You can even combine this idea with other ideas in this article. For example, you can get them to join your referral program (idea #12) or partner with them to do a giveaway (idea #7):
Mongabong's sponsored Insta post about a giveaway
Recommended reading: Influencer Marketing in 2021: Definition, Examples, and Tactics
9. Leverage existing (but underutilized) pages and spaces
Thank-you pages, cart pages, email confirmation pages, receipts, and more. Most businesses just leave them as is, but they’re actually underutilized real estate.
More can be done with them. You can add upsells, add cross-sells, collect emails, ask for reviews, etc., on these pages.
For example, after you sign up for Ramit Sethi’s email list and click “confirm,” you’ll be redirected to a page where he offers you a few free downloadable resources and a link to check out his paid course.