All this is possible through the role ä. The community that has developed around the blog should even be grateful for branded entertainment. The exercise program is carried out in three phases. Additional stages should only be initiated once critical mass has been reached and the blog has gone viral. First of all, a blog should generate countless fans.
In the first stage, the Volkswagen was not recognized. In the Philippines WhatsApp Number List second phase, VW will proactively come forward as a sponsor, that is, before further be in its final stages, with the Volkswagen clearly identified, and there are more web specials and mailings to come. Seeding of the blog is also planned. Particularly attractive bloggers are given preliminary insider information. Video seeding followed on various video platforms. Successful stealth marketing ä videos have been viewed over , times.
Interest generated, the cost of advertising per lead was approximately EUR. Specs exceeded and new records were set. With this campaign, Volkswagen has shown that unconventional marketing can also bring spectacular success, even if the promoters of the campaign initially act in secrecy. Unlike other companies that have carried out similar campaigns but declined to publicly acknowledge such practices, Volkswagen has made no secrets and explicitly acknowledged the perpetrators.