The success or failure and effectiveness of overseas marketing are closely related to the life and death of foreign trade enterprises, because since entering the Internet era, the globalized market has matured, and the vast overseas market has become an indispensable part of the overall enterprise market. There are also various methods of overseas marketing, but the ultimate focus is to bring good communication effects and good reputation for enterprises and brands. However, overseas consumers’ habits and preferences for marketing content are very different from domestic consumers. There is a big difference, so how should we do a good job of marketing content to catch the attention of overseas consumers?
1. "Fun is king" in overseas marketing
According to the statistics email list of Facebook's global content forwarding in 2017, among the posts with the most forwarding and high interaction frequency by Facebook users, the content involving humor and entertainment accounts for the largest proportion. Because the main users of social media platforms are young people aged 20-28, it is understandable for them to pursue fun, novel and interesting things.
Therefore, we should make the marketing content of the product grounded, interesting and close to life, so that the vast number of consumers feel friendly and unconsciously have a good impression of the product, and the marketing has succeeded a big step. For example, the popular short videos, which are extremely interesting and entertaining, can easily be widely disseminated by users, and can also help product marketing and brand placement.