At FreshMail he is responsible for among others conducting marketing projects writing texts and lead generation campaigns. He strives for the golden mean between creative and effective marketing campaigns. Privately a fan of all kinds of written word from classics to non fiction. More Pawel Sala entry created years ago entry edited years ago Make your subscriber fall in love with you. steps you need to consider Back to the list of entries Facebook Twitter Linkedin Google+ Pinterest Buffer The e mail box is one of the most personal places on the Internet for Internet users. or mailings try to meet the subscriber's needs. Make it impossible for him seeing that you are in his mailbox to see what you will delight him with this time. It's a bit like dating and falling in love What are the subscriber's needs? You've probably heard of Maslow's hierarchy of needs.
This time I want to present you the hierarchy of subscriber needs and explain what should be done at each stage. hierarchy of subscriber needs Let's start with the basics With respect It is not without reason whatsapp mobile number list that this need is at the very bottom of this pyramid. Good email marketing starts with collecting addresses legally and fulfilling the promises made to the subscriber. Thanks to this you meet his basic expectations and show that you are an equal partner. Functional The next level is the functional newsletter stage.
This means that the pictures in the mailing work the links direct to the right places and the design of the template is functional and clear. Valuable In order to provide value to the subscriber the use of personalization segmentation and selection of relevant content for recipients is at stake . Thanks to this your newsletter will be one step away from delivering an exceptional experience. Exceptional At this level of the pyramid the message provides the recipient with unique content and experiences. Not only do you respond to needs but you deliver the WOW effect when a subscriber opens your newsletter.