This requires some research, first: Talk to your existing customers or followers (poll them, survey them, or contact them directly). Using Marketing Intelligence Tools to Analyze the Audience Who Has Browsed Your Site and Your Competitors' Sites Once you understand who you are, it's important to consider search intent. Understanding search intent will give you a clear idea of what content should revolve around your main topics. You should create content that covers the spectrum of search intent from informational to commercial and transactional. Pro tip: Also consider where your audience is in the marketing funnel so you can match your content to their stage in the buyer journey. Step 4: Research Keywords.
Now is the time to do some deep research on keywords. Researching industry email list keywords related to your topic will help you create complete topic clusters and keyword clusters. The Keyword Tool can help you find keywords related to your main topic and analyze which ones have an upward trend and high search volume. Also look at long tail keywords, they are usually more targeted and easier to rank for. Also, look at the keywords your competitors are using to see if there are any keyword gaps. Step 4: Map Your Clusters Using your keywords, you need to map all relevant articles that will revolve around your main topic. We recommend using a spreadsheet for this step. Identify your hub segments and make sure your spoke articles cover relevant search intent.
During this mapping phase, you should decide which articles can and should link to each other remembering that internal linking is the key to making topic clusters successful. Step 4: Create Content Now it's all about creating high-quality content for your character. You already have a ton of knowledge in your field, you just need to write it down using the right keywords and tone to match your character's intent. We recommend that the majority of your cluster consist of evergreen content. While writing about current events and past trends is fun, evergreen content stands the test of time and will be relevant to search queries long into the future, making it a sustainable content marketing strategy.