A loyalty card is an excellent Phone Number Database way to link offline and online visits. Step 2. Start small Start with a small pilot. Choose the most important two or three channels and do a quick analysis of the data. In the example of the bank, only data from the website and CRM system had to be analysed. Determine the Phone Number Database end point of a customer journey. Is it a conversion? If yes, what is the definition? For some companies this is an online transaction, for others it is a sequence of multiple events. Think of a Phone Number Database second purchase or an online recommendation after a purchase. It is not necessary to purchase expensive products to analyze and provide insight into the data.
There are many open-source Phone Number Database and inexpensive products you can use, from Python to SQL databases. Find applications that are flexible and can work with multiple data sources. Generic data analysis Phone Number Database languages such as SQL, R, Python, and Rax fall into this category. In addition, it is necessary that there is a person with the right data analysis skills and knowledge of programming. Do Phone Number Database you not employ a data scientist ? It is possible to engage an external agency. Don't be afraid of the costs, a good external agency can complete a pilot project in two to three weeks.
Building on the pilot In many Phone Number Database cases, the pilot will already provide many insights on which you can take immediate action. Often additional questions or issues arise from a pilot project. The quality of the data is not sufficient, this needs to be improved. You would like to use more information from more sources. There are Phone Number Database interesting patterns that need more analysis to unravel. It may be interesting to interview the individual cases for more information. Step 4. Monitoring progress The insights found lead to Phone Number Database improvement of the processes: clearer website, more personal campaigns and more efficient handling in the customer contact center.